In the constantly changing world of advertising, artificial intelligence (AI) is now more than a buzzword, it's a potent creative ally to unleash your ideas and create new hooks and funnels for your business. From crafting ad headlines to creating complete advertising campaigns, AI is increasingly being leveraged as an asset for brands looking to lead the pack. However, like any instrument, its worth lies in its use.
Why AI is a Game-Changer for Marketing
AI systems like ChatGPT, Midjourney, and Runway have transformed the way content and ideas are created and developed by marketing teams. The systems can quickly scan colossal amounts of data and provide suggestions that are optimized for engagement as well as certain audiences.
This equates to quicker brainstorming, A/B test-ready materials, and scalability of creative permutations across campaigns at an unprecedented level.
For instance
AI copywriting generators assist in writing effective headlines depending on the tone, audience, and campaign objective.
AI image makers create visuals that match brand identity instantaneously.
AI-based analysis software such as HubSpot AI or Jasper monitor what creatives work best and make recommendations for improvement.
Creativity Still Requires a Human Touch
While it has endless possibilities, AI is never going to be a substitute for human ingenuity. What it is, though, is an amplifier or mind multiplier. The best advertising campaigns are those when advertisers leverage AI to amplify, but not substitute, their creativity.
An AI can create thousands of iterations on an image or a message, but it can’t capture cultural nuance, emotional tone, or strategic timing the same way a trained human can. It doesn’t have the human context necessary to craft a brand narrative that people will connect deeply with.
As Forbes further adds, "AI-powered content platforms optimize for engagement, not meaning."
How to Strategically Use AI in Developing Ad Creatives
To make the most of AI within your ad creatives, apply the following best practices:
Begin with clear brand guidelines. AI must be directed. Offer tone of voice, color palette, and audience personas.
Use the AI to trial and first refine, then let your team edit and approve.
Implement feedback loops. Use analytics tools such as Google Analytics or Meta Ads Manager to assess your performance and return those learnings back to your AI systems.
Be ethical and authentic. Use the AI sparingly so you don’t cross over into plagiarism or generic copy. Your brand voice must be distinctive.
The Future Is Collaborative: Human Imagination and AI side by side!
As we move ahead, most effective marketing strategies will be the product of this formidable partnership, AI taking care of research, variation, and velocity, while human ingenuity supplies emotional content, storytelling and innovation.
By embracing this hybrid model, businesses will save time and cut costs, but more importantly, they will also unlock new forms of creative possibilities to bring their most exotic marketing ideas and hooks to life.
At Profitop by Vexek, we assist brands to leverage this marriage through strategically integrating Artificial Intelligence into their marketing and online advertising workflows. From branded experiences to dynamic advertising, we enable businesses to come up with ideas in a more flexible way, faster than ever before.
Want to experience how AI can take your brand to the next level? Let us assist you to create your next campaign.
Related Reads
Apsis: How Content Marketers Can Use ChatGPT to Drive Efficiency
Harvard Business Review: How One Marketing Team Made AI Part of Its Daily Work
Think With Google: The AI Era: Expanding marketing and creative potential